Growth Strategist & Advisor

Growth strategy for experience-led consumer businesses.

I help hospitality, luxury, wellness, real estate, and other high-consideration businesses align their brand promise, marketing, and customer experience so they can build demand, earn trust, and grow without compromising what makes them distinctive.

When the experience is the product, marketing is part of the experience.

Let's Talk
14+ Growth Strategy
|
8+ Hospitality Strategy
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$100M+ Media Managed
|
5× Keynote Speaker
"A remarkable experience shouldn't become ordinary the moment it moves online."
The POV →
The Journey

It doesn't start at the door.

For experience-led businesses, the customer journey doesn't begin when someone walks through the door, and it doesn't end when they leave.

It starts with the first impression of the brand and continues through discovery, consideration, inquiry or booking, the experience itself, and every interaction that follows.

When those moments feel disconnected, businesses lose more than conversions. They lose trust, distinction, repeat visits, referrals, and the full value of the experience they've worked so carefully to create.

I help bring those pieces into alignment.

The Experience

Growth happens across the entire experience.

Positioning
Discovery
Consideration
Conversion
Experience
Return

Where I Focus

What we work on together.

Positioning and brand promise

Clarifying what makes the experience valuable, distinctive, and worth choosing.

Customer journey

Connecting discovery, consideration, booking or inquiry, the delivered experience, and what happens afterward.

Demand strategy

Building the right mix of paid, organic, partnership, event, content, and retention efforts for the business.

Digital experience and conversion

Ensuring the website, booking flow, communications, and other digital touchpoints reflect the quality of the real-world experience.

Retention, reputation, and return

Creating intentional paths toward reviews, referrals, repeat visits, memberships, related services, or sister properties.

Marketing, sales, and experience alignment

Improving the systems and handoffs between marketing, inquiries, sales, events, reservations, and customer communication.

Services

How I work.

Three ways to engage.

01

$300

Focused Strategy Session

Come with a question around positioning, demand, the booking or inquiry journey, customer retention, or another strategic growth initiative.

This is a 60-minute working session focused on a defined opportunity, challenge, or decision.

You leave with clearer direction and recommended next steps.

Book Now
02

Starting at $3,500

Experience and Growth Assessment

A structured assessment of how your brand promise, marketing, digital presence, and customer journey work together.

I evaluate the journey from positioning and discovery through conversion, experience, and return, along with the teams, systems, and measurement supporting it.

You leave with a clear assessment of what is working, where value is being lost, and a prioritized roadmap for growth.

Get in Touch
03

$1,500/month

Strategic Advisory

Ongoing strategic partnership for executives and internal teams navigating growth, customer experience, and high-stakes marketing decisions.

Includes recurring strategic calls, async counsel between sessions, and a trusted perspective across marketing, sales, and the customer experience.

Get in Touch

I take on a small number of engagements at a time. Availability is limited. Get in touch today.

Looking for something else? A keynote, a workshop, or a custom engagement. Let's have a conversation.

Work

Selected Work.

Selected examples of how positioning, demand, and customer behavior shape growth.

Skincare & Beauty

Understanding the true drivers of demand

Meta's apparent performance decline was caused by CPM inflation, not channel decay. I restructured the media mix to prove it and quantified the relationship between paid social and branded search, reframing how leadership evaluated channel contribution.

4.03x Peak aMER
101% New customer growth
72% Lower branded search CPA

Fashion & Occasionwear

Repositioning a brand when customer behavior changed Shorty Award — Media Buying Strategy

When occasions and physical retail disappeared, a brand built around in-store occasion dressing needed a new reason to buy. With a $10K budget and 90 days, we enabled ecommerce, repositioned the brand around celebrating every day, and turned a business-model pivot into measurable growth.

109% Purchase growth
+36% Average order value
+74% Web sessions

Luxury Home & Lifestyle

Finding high-value customers beyond the expected channels

I introduced connected television as a measurable acquisition channel, not simply an awareness play. It reached high-value customers with measurable return while revealing high-converting geographic segments the brand had previously overlooked.

4.57x ROAS on CTV
4.73% Conversion rate
$295 AOV vs $285 site avg

Fitness & Wellness

Measuring the relationship between brand investment and conversion

I introduced connected television into an established channel mix to test whether broader brand investment could produce measurable demand. Following the launch, branded search volume increased 510%, sitewide conversion rose 98%, and a $510 average order value confirmed the channel was attracting high-value customers, not simply more traffic.

510% Branded search lift
98% Sitewide CVR increase
$510 Average order value
About

I've spent more than 14 years building growth strategies for consumer businesses and the agencies that serve them. Before that, I spent seven years working in hospitality, beginning with waiting tables at thirteen.

Together, those experiences taught me to understand growth from both sides: how demand is created and how a promise is delivered.

My career has taken me through DTC, hospitality, wellness, healthcare, fashion, beauty, food, and lifestyle. Across those categories, I've advised founders and executive teams, built and led agency functions, managed more than $100 million in media, developed new paths to customer acquisition, and helped businesses navigate the moments when marketing, customer expectations, and operational reality stop moving together.

Today, I'm particularly interested in businesses where experience, trust, and distinction carry significant commercial value—and where growth must strengthen what makes the business exceptional rather than standardize it away.

For me, that feels less like choosing a niche than returning to one: businesses built around hospitality, care, place, and experiences people remember.

Kassie Phillips
Selected Experience

Some of the businesses and brands I've worked with.

Across direct engagements and the agencies I've led.

Direct

Wythe Hotel  ·  Le Crocodile  ·  Bar Blondeau  ·  94N  ·  The Lipstick Lesbians

Via SLT Consulting

Mt. Sinai  ·  Tracy Anderson  ·  Little Bellies

Via FIG

Two Trees  ·  WelleCo (Elle Macpherson)  ·  Indie Lee

Via Darkroom

ProHealth  ·  The Outset  ·  Barefaced  ·  Burton  ·  Coyuchi  ·  Sculp'd

Recognition

A few things worth noting.

FAQ

Common questions.

A business in which trust, service, environment, expertise, or the customer's participation is central to the value being purchased. That includes hospitality, restaurants, real estate, concierge healthcare and wellness, events, memberships, and other high-consideration consumer services.

No. I work across experience-led and high-consideration consumer categories. The common thread is that growth depends on more than driving traffic toward a transaction; the brand promise, customer journey, and delivered experience have to work together.

No. My focus is growth strategy. I look at the customer-facing and organizational systems that shape demand, conversion, retention, and reputation. When an underlying challenge requires dedicated operational leadership, I'll identify that clearly rather than treating it as a marketing problem.

It depends on the engagement. Some clients need a strategy and roadmap their team can execute. Others want me to remain involved to guide campaigns, content, agency partners, or implementation. I take on direct execution selectively when it is the right fit, and we'll define that role clearly before we begin.

Yes. Much of my work is done hand in hand with internal marketing, sales, events, operations, and executive teams, as well as the agencies and specialists already supporting the business.

Send me a note and tell me what's going on. I'll recommend the engagement that best fits—even if it isn't one of the three listed above.

Newsletter
Contact

Say Hello.

If you're thinking about how to grow without losing what makes your business distinctive, I'd love to talk. Tell me what you're building, what you're navigating, and where the experience could work harder. I read every message personally.