Growth Advisor
14 years inside founder-led brands and the agencies that serve them. I've been inside the strategy and in the weeds. I'm not the advisor who tells you what you want to hear. There are plenty of those. I'm the one you call when you're ready to hear what you need to.
Let's Talk"The most valuable thing you can bring to a founder isn't another problem. What they need is a path forward."The POV →
Three ways to engage.
$300
No pitch. No agenda. Just an honest conversation about what's actually going on in your business. Come with your biggest challenge and you'll leave with clarity, a direction, and insight into the next steps on your path to growth.
$1,500/month
Someone in your corner who's seen it before and will tell you the truth. Strategic calls, async availability, honest pressure-testing before you make the decision. Month-to-month. No lock-in.
$3,500
A structured diagnostic of your brand, marketing, agency relationships, and growth strategy followed by a prioritized roadmap you can actually execute. One-time engagement. You leave with a clear picture of what's working, what isn't, and exactly what to do next.
I take on a small number of engagements at a time. Availability is limited. Get in touch today.
Looking for something else? A keynote, a workshop, or a custom engagement. Let's have a conversation.
Work from across my career. Agencies, founders, and everything in between.
Skincare & Beauty
Identified that Meta's apparent performance decline was CPM inflation, not channel decay — and restructured the media mix to prove it. Quantified the halo effect between paid social and branded search, reframing how leadership evaluated channel contribution.
Consumer Electronics
Scaled media spend aggressively into a hero product launch while protecting contribution margin — the core business problem. Doubled revenue year over year while maintaining efficiency metrics, and identified an attribution gap that was masking true incrementality.
Fashion & Occasionwear
A brand built on in-store occasion dressing — during a year when there were no occasions and no stores. With a $10k budget and 90 days, we pivoted the business to DTC, enabled ecommerce, and reframed the brand around celebrating every day. Then we made it perform.
Luxury Home & Lifestyle
Used connected television as a performance channel — not a brand awareness play. Drove above-average-AOV customers to site with measurable ROAS, while identifying high-converting geographic segments most brands overlook entirely.
Outdoor & Apparel
Inherited an account with no audience exclusions — over 60% of Meta "conversions" were existing customers. Rebuilt prospecting architecture from scratch, introduced creative strategy across distinct buyer segments, and stopped calling retention "growth."
Fitness & Lifestyle
Launched connected television when the existing channel consensus said nothing needed to change. Site-wide conversion rate increased 98%. Branded search volume increased 510%. A $510 average order value confirmed the channel was reaching the right audience — not just any audience.
Via the agencies I've led and the founders I've advised directly.
Via Darkroom
The Outset · Barefaced · Burton · Coyuchi · Sculp'd · ProHealth
Via FIG
WelleCo (Elle Macpherson) · Indie Lee
Via SLT Consulting
Tracy Anderson · Little Bellies · Mt. Sinai
Direct
Wythe Hotel · The Lipstick Lesbians · 94N
Founder-led brands, typically in DTC, wellness, beauty, lifestyle, hospitality, and consumer health. Usually somewhere between $1M and $50M in revenue — big enough to have real marketing challenges, small enough that the founder is still in the room. I also work with founders who are the brand themselves.
A fractional CMO is usually focused on execution and team management. I do that too, but what I'm really built for is the moment before — when something is quietly broken and nobody's named it yet. I come in, I assess, I tell you the truth, and I help you build a path forward. Sometimes that leads to an ongoing engagement. Sometimes one conversation changes everything.
Yes. I've worked in healthcare, hospitality, B2B, and with individual creators building businesses around their personal brand. The through line isn't the category — it's founder-led, high-stakes, and needing someone who will say the thing out loud.
Two to three weeks of close work. I look at everything — your brand positioning, your marketing stack, your agency relationships, your team structure, your creative, your competitive landscape. I talk to the people involved. I come back with a clear assessment of what's working, what isn't, and a prioritized action plan. We walk through it together in one working session. You leave with a document you can actually use.
Send me a note and tell me what's going on. I'll tell you honestly what I think you need — even if that's not one of my three offerings. Preferably with three options.
If the right perspective at the right moment could change your trajectory, or if you just need someone to finally say the quiet part out loud, I'd love to talk. I read every message personally. Yes, actually.